Context — L1
New here? Read in order: Project Brief → Pitch → Setting → Story. Then zoom in to Containers.
Project Brief
The master brief: constraints, glossary and project facts every later document cites.
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Pitch
The concept pitch: player fantasy, design pillars and unique selling points.
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Setting
Design document 1 of 3 (Tim Cain's order): the world, in a sentence or two, with its twist.
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Story
Design document 2 of 3 (Tim Cain's order): the high-level experience every player will have.
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Marketing & Launch Plan
Positioning, key messages, audiences, channels and the launch calendar.
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Press Kit
Fact sheet, about, features and media for press and creators.
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Store Page
The store listing: descriptions, tags, specs and art checklist.
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