Marketing & Launch Plan
Template note — Step 107, Business Manager. This page is the living document for that work: fill it in as the task runs and keep it current. Delete this note when the document is real.
C4 position: L1 System Context. External actors: audiences, channels, press and creators around the system.
Positioning
[The shelf this game sits on, and the sentence that puts it there.]
Key messages
Audiences
| Segment | Where they are | What they care about |
|---|---|---|
| [ ] | [ ] | [ ] |
Channels
[Owned, earned, paid — and who runs each.]
Launch calendar
| Date | Beat | Channel | Assets needed |
|---|---|---|---|
| [ ] | [announcement] | [ ] | [ ] |